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Experience Somerset the Focus of New Tourism Guide

SOMERSET Regional Council was proud to launch its new regional tourism guide and associated exhibition, Experience Somerset, at the weekend.

The launch took place at the Somerset Regional Art Gallery – The Condensery at Toogoolawah in the company of dozens of Somerset tourism operators, businesses and community groups who have an invested interest in tourism.

Somerset Mayor Graeme Lehmann said the new guide, collated and designed inhouse by Council presented a fantastic snapshot of the best experiences on offer in the region.

“Council has been producing a regional tourism guide for Somerset for the past decade and we are delighted that more than 45 operators came on board and advertised in the new guide,” Cr Lehmann said.

“New additions to the guide include a huge focus on the Brisbane Valley Rail Trail as Somerset is now home to 80% of this fantastic trail that is the longest recreational rail trail in Australia, activities on the dam, wedding tourism, history and culture and much more.”

The tourism guide will soon be available online through Issuu, an online digital publishing site, and via a mobile and tablet compatible app from next week.

“The guide is also complemented by a series of high quality images taken by renowned international travel photographer, David Kirkland,” Cr Lehmann said.  

He said Council received support from almost 40 models who kindly donated their time to participate in the project and help put Somerset on the map.

“Council is very appreciative of their efforts and the Somerset tourism businesses who helped make this project possible,” he said.

A showcase of some of these images is now on display at the art gallery in Toogoolawah along with a series of historical images (and artefacts) of how the towns of Somerset were in the early 1800 to 1900s.

“The images present quite a contrast to the Somerset we know and love today however it’s great to appreciate the past and I’m sure tourists and residents of Somerset will appreciate the exhibition.”

The Experience Somerset exhibition is on at the gallery at 29 Factory Road, Toogoolawah until 19 May. The gallery is open Monday to Friday, 9am to 5pm and from 10am to 4pm on Saturday and Sunday.

Council was also pleased to launch a new online photo library that will give registered Somerset tourism operators, members of the tourism industry and registered media outlets access to more than 200 high quality images of Somerset.

“It’s an exciting year ahead for Somerset in terms of tourism growth and promotion and we look forward to working with everyone to ensure a bright and prosperous future,” Cr Lehmann said.