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Town Proud campaign all about symbols of Somerset

SYMBOLS of Somerset don’t get more iconic than a deer and a yowie.

Published: November 4th 2019

SYMBOLS of Somerset don’t get more iconic than a deer and a yowie.

Both have been adopted by Somerset Regional Council as part of this year’s annual Town Proud promotion, encouraging locals to support businesses big and small.

Deer have been synonymous with the region since 19 September 1873, when Queen Victoria gifted two stags, Norman and Bolingbroke, and four hinds, Atlas, Alma, Ada and Martha, to the McConnel family property at Toogoolawah.

The red deer were released in celebration of the state being named in the Queen’s honour, and today a bronze statue of Norman takes pride of place outside Somerset Regional Art Gallery – The Condensery.

The Kilcoy yowie was first reported in 1842, and the township is now home to Yowie Coffee, yowie burgers and the Yowie Country Markets and rugby league team.

A yowie statue, the third version of the original, stands about 2.5m tall on a plinth in Yowie Park.

Somerset Mayor Graeme Lehmann said the unlikely duo – a declared pest and an urban legend – were unique to the region.

“For us, the concept of being Town Proud relies heavily on local symbolism like the deer and the yowie, and that’s the beauty of many of Australia’s rural and regional areas,” Cr Lehmann said.

“The deer and the yowie are unique – you’ll only find them in Somerset – much like the businesses we’re supporting for Town Proud.”

Councillor Lehmann said council was backing the promotion as a foundation sponsor for the fifth consecutive year.

“I thank and acknowledge all the local businesses across Somerset for getting behind this great initiative, and encourage everyone to get out and about and support them with their spend,” Cr Lehmann.

“Somerset Regional Council is playing its part by promoting Town Proud online and throughout our communities, and competition entry boxes can be found at the Esk Administration Centre, Fernvale Visitor Information Centre, and Lowood and Toogoolawah libraries.”

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