SOMERSET’S primary producers have an exclusive opportunity to develop new agritourism businesses through a free, one-on-one mentorship program with industry specialists.

The Agritourism Mentoring Program is an initiative of Somerset Regional Council’s tourism arm, Experience Somerset, aimed at promoting the development of the industry in the region.

Council is accepting expressions of interest for the program until 5pm Thursday, 1 May 2025, with mentorship set to start the following month.

Somerset Mayor Jason Wendt said the program would be an incredible opportunity for farmers looking to expand their business.

“Agritourism is a growing trend within the wider tourism industry in which visitors are looking for more authentic experiences in rural settings,” Cr Wendt said.

“We’d love to see more of our farmers putting on their tourism hats, welcoming people onto property and giving them a taste of their lifestyle with ‘on farm’ experiences.

“If you have an agritourism idea you want to explore with our program, we want to hear from you.”

The program includes a familiarisation tour for agritourism specialists on participants’ farms, eight weeks of mentoring sessions, co-development of a business plan, action plan, marketing plan and more.

Cr Wendt thanked regional tourism consultants Linda Tillman and Kushla Gale of Tilma Group for supporting the program.

“Tilma Group’s advice will be invaluable for any farmers looking to grow their business,” Cr Wendt said.

“At the end of the program, participants will have designed an agritourism business concept and be ready to progress it to the next stage.”

There are limited positions available for the program and successful applicants will be contacted by late May.

To view the Information Pack and EOI form, head to your nearest Customer Service Centre or visit: experiencesomerset.com.au/somerset-agritourism-mentoring-program-2025

Submit your EOI by email to tousim@somerset.qld.gov.au

Photo caption – Agritourism Mentoring Program:

Do you have an agritourism idea which could enhance your business? Send an EOI to apply for the Somerset Agritourism Mentoring Program 2025 to get a head start and make your dream a reality.